Founded by former ballerina turned whisky entrepreneur
Brenne was started by Allison Parc, a former ballerina turned whisky entrepreneur. Allison took her small life savings and a big dream to show terroir (a sense of place in the smell and taste) is possible when making great single malt whisky. She created Brenne from seed to spirit, with a third-generation Cognac maker at this family farm-distillery in the heart of Cognac, France. First released in New York City in 2012, the award-winning whisky embodies the elegant nature of its French terroir and brings a completely new style of French single malt whisky to the rapidly emerging world whisky segment.
Brenne whiskies begin in the fields of Cognac, with its famous mineral-rich soils and mild microclimate. Every ingredient is sourced locally, 100 percent organic, and non-GMO.
Two types of heirloom barley grown on the estate are the starting point for Brenne. After malting, a proprietary strain of yeast that has been in the distiller's family for generations is added for fermentation, creating a beautifully floral mash.
This is then twice-distilled in an alembic Charente still, creating a fruit-forward new-make spirit that pairs perfectly with the floral notes of the starting mash — quite a departure from new-make created on pot stills, the classic choice for traditional single malts.
The liquid is then rested in Brenne's signature barrels, new French Limousin oak and Cognac casks, before being proofed with water from the Charente river for bottling. The result is the first single malt in the world to be aged exclusively in these two barrels.
This combination, along with other techniques, gives the imbiber a true sense of French terroir in the taste and smell of the whisky, and has created a profile rich in fruit-forward, floral, and creamy notes that is exceptionally smooth and sets Brenne apart from every other whisky.
Allison self-distributed the first bottles of Brenne via Citi Bike in Manhattan, placing the product on the shelves of the city’s top establishments and retailers. The flagship Brenne Estate Cask sold out within two months and Allison expanded distribution to 35 states, and France, over the next few years. Her second expression, Brenne Ten, was introduced in October 2015; only about 300 cases of the limited-edition 10-year-old single malt whisky are available each year.
On March 8, 2017, International Women’s Day, Allison signed a partnership deal to align the brand with distributor groups across the country. Today, Brenne is sold in all major markets and in top bars around the world.
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