A whisky maker and a record label recently teamed up on a new tasting and listening experience … Rhythm and Booze Records.
Information supplied by the partnership describes Rhythm and Booze as a blend of new music and specially-curated spirits, with the first whisky just released. They call it Rhythm and Booze Records #1: The Rhythm and Booze Project 13YO Single Sherry Butt Blended Malt.
The new whisky is paired with music from label co-founders Felipe Schrieberg and Paul Archibald, who play as the blues duo The Rhythm and Booze Project.
The whisky itself is a single cask, 13-year-old blended malt that’s matured in an ex-Oloroso Sherry butt. It clocks in at 50% ABV.
The limited-run whisky features a front label picturing the band, and on the back is a QR code that leads to a private link where you can stream and download the band’s new music.
Schrieberg said that they wanted each of their releases to be a unique artistic statement for the ears, nose and palate. “You won’t find these songs on any streaming site for a very long time after we launch this new bottle.”
Archibald described their music as a pretty gritty, raucous sound. “And in our performances, we want our audience to be a part of that and enjoy it. We felt that the profile really manages to capture that in alcohol form. It’s quite rich and robust, but also surprisingly easy to drink.”
The two of them regularly put on gigs that include whisky tastings, blues and whisky-based theater shows, they perform at distilleries, and they’ve got a bass drum made from a whisky cask. Schrieberg is a whisky writer and is a Keeper of the Quaich, a Scotch whisky society.
Rhythm and Booze Records looks to expand their roster with other artists next year.
“It sounds pretentious, but I really do believe that we’re just at the tip of the iceberg when it comes to exploring the sensory possibilities from combining top quality spirits and music,” Schrieberg said. “We want to take this combination as far as we can, and provide an unforgettable experience to anyone that buys any of our bottles.”
Rhythm and Booze Records Release #1 tasting notes:
- Price: £65 for a 50cl bottle.
- ABV: 50%
- Nose: A subtle Sherry influence, with red fruits and winter spices balanced by notes of toffee, coffee, and root beer.
- Palate: Raspberries and strawberries lead the way, then maple syrup and caramel. Citrus notes of orange and grapefruit, with dark chocolate. Hints of leather on the finish.
For more information or to find a bottle, check out www.therhythmandboozeproject.com.
Read the full article at Music In Your Whisky Bottle With New Fusion Brand Rhythm And Booze