The makers of Betty Buzz, the sparkling beverages, have gone to the booze side, recently announcing the launch of Betty Booze, a new line of low-alcohol, sparkling cocktails from Blake Lively.
A noted actor and founder of Betty Buzz, Lively said in a prepared statement that “these are the recipes I’ve been making for loved ones for years. But I have four kids now. And I’m tired. So here they are in a can. Enjoy. Responsibly…ish.”
Her team of canned cocktail makers noted that the launch of Betty Booze is part of the company’s larger expansion strategy, looking for new audiences and occasions in the sparkling beverage genre.
“When it comes to quality, we’re absolutely uncompromising. Whether it’s Buzz or Booze, everything we make is real and delicious,” said Andrew T. Chrisomalis, co-founder and chairman of Betty B Holdings. “The early success of Betty Buzz proved people expect more from what they drink. And we’re going to be the beverage company to serve it to them.”
Betty Booze features a line of three sparkling cocktails made from fresh fruit, spices, herbs, and spirits:
- Sparkling Tequila with Lime Shiso: Effervescent Tequila paired with notes of lime and shiso. Made with sparkling water, tequila, and real juice. No artificial flavors, colors or sweeteners.
- Sparkling Tequila with Oak Smoked Lemonade: Sparkling Tequila lemonade infused with warm oak, a squeeze of orange and a dash of butter extract (which gives a smoothness). Also made with sparkling water, tequila, and real juice. No artificial flavors, colors or sweeteners.
- Sparkling Bourbon with Apple Ginger Sour Cherry: Sparkling Bourbon paired with the flavors of apple, a kick of ginger and a dash of sour cherry. Made with sparkling water, bourbon whiskey, and real juice. No artificial flavors, colors or sweeteners.
Betty Booze comes in 4-packs of 12 oz recyclable cans and each clock in at 4.5% ABV. They have a suggested price of $14.99.
For more information, check out www.bettybuzz.com.
Read the full article at Blake Lively Debuts Betty Booze, A New Line Of Sparkling Canned Cocktails (Including A Bourbon One)